LVMH shares jump as Louis Vuitton calms worries

Why Louis Vuitton’s Latest Muse Angela Scanlon Likes to Hang Out at Laundromats

ugly truth

To counter that perception, Arnault said the brand would move upscale and expand its leather bag offering while pruning its portfolio of LV-embossed canvas bags which make up two third of its business and generate gross margins of around 90 percent. LVMH Finance Director Jean-Jacques Guiony on Friday said Louis Vuitton’s margins rose in the first half, both at the operating and gross level, reversing a decline which analysts estimate started two or three years ago. “People feared that less canvas and more leather could impact Louis Vuitton’s margins,” said Exane BNP Paribas analyst Luca Solca. HSBC calculated that Louis Vuitton’s operating margin fell to 42 percent from 44 percent between 2011 and 2012. RELIEF Sales growth at LVMH’s fashion and leather goods division, of which Louis Vuitton makes up 75 percent of sales, doubled in the second quarter to 6 percent from 3 percent in the previous three months on a like-for-like basis. “It is a relief that there is an improvement in the second quarter and that the margin (at LV) stopped deteriorating,” said Zurich-based Andrea Gerst, who helps run the Julius Baer Luxury Brands fund with 417 million euros ($551.92 million)under management. Referring to Louis Vuitton’s performance regionally, Guiony said trading in Asia was “flattish,” in the United States “in the mid-single digits” while in Japan and Europe, it was “a bit higher or a bit lower than double digit.” Guiony added that the bulk of Chinese demand today was from tourists and estimated overall Chinese demand for the brand to be in “mid-single digits” terms. Analysts estimate that growth in the global luxury goods industry will slow down to around 6-8 percent in 2012, or about twice the level of global GDP growth depending on estimates, compared with 10 percent growth last year.

From girl-next-door to smouldering Louis Vuitton model: Behind the scenes of Michelle Williams’ first fashion campaign

The fashion house has tapped Irish broadcaster Angela Scanlon to front its just-released online campaign for the new Epi leather version of the Louis Vuitton Neverfull bag. The Neverfull, which originally debuted in 2007, now comes in a variety of brilliant shades, which means the flame-haired Scanlon was undoubtedly spoiled as she was asked to take the bags out for a spin around her top-choice East London haunts. Photo: Courtesy of Jamie Smith for Louis Vuitton “I’ve always been a huge Louis Vuitton fan,” Scanlon told us. “It’s just such an iconic brand, so when they asked me to showcase their Neverfull and LV pre-fall and Icons 2013 collections in my favorite spots in London, I rescheduled a couple of things! Seriously, what girl wouldn’t want to go gallivanting around town in her Louis Vuitton finery?” The style starwho jets back and forth between London and her native Dublinhit up local hangouts ranging from her pal’s flat and Canonbury Park to Les Trois Garcons antiques shop and even a laundromat. “I wanted to really showcase the places I actually hang out at, some of which are not very glam at all,” Scanlon explained. “I think that’s what I love about them! As for the laundrette, I go there to do what you generally do in a laundrette, but I always meet the most brilliant, random people.

Sarah Jessica Parker debuts her new $4400 Louis Vuitton tote bag as she steps out in stripes

The 48-year-old actress was spotted with the distinctive canary yellow accessory as she climbed from the rear of a car and made her way into an office building on Tuesday. Distinctive: Sarah Jessica Parker shows off her new W tote bag from Louis Vuitton on Tuesday With her hair tied back from her face and a pair of large sunglasses firmly in place, the usually good natured Sarah seemed preoccupied as she hurried Louis Vuitton Handbags past, one hand clutched tightly around the totes calfskin handles. And little wonder the luxury bag, which comes in a range of styles and colours, costs a sizeable $4400 (2907.17), no doubt a snip for Carrie Bradshaw, the designer obsessed columnist made famous by Sarah in HBO show Sex and the City. Made primarily from Veau cashmere leather, the bag which went on sale in July also includes palladium brass pieces, suede lining and various interior pockets. Smart as always: Sarah debuts the new $4,400 bag as she arrives at an office block in new York City Trendsetter: The Sex and the City star’s new bag went on sale in July Its also made up of a three-part shape that give it a distinctive look, while its exterior is decorated with the Louis Vuitton insignia. On another hot day in the Big Apple, Sex and the City star Sarah opted for a seasonal stripy vest top that showed off her toned arms -and a visible blue bra strap. That’s what you call a profile picture: Paul Weller’s wife Hannah Andrews posts selfie of her gravity-defying baby bump The casual look was completed with a pair of skinny jeans with striped detail and a pair of strappy black heels.

Shoppers walk past a Louis Vuitton store in Shanghai in this March 8, 2011 file photo. REUTERS/Aly Song

And generally that tends to be something that’s challenging. If it’s not challenging, then why do it?’ she added. The campaign marks Ms Williams’ first major fashion endorsement, aside from a brief spell as an ambassador for Band of Outsiders for spring/summer 2012. Posing pouts: In a behind the scenes video released by Louis Vuitton, the 32-year-old is seen getting into character for her model moment: pouting, smiling, posing seriously and bursting into giggles Lights, camera: The campaign marks Ms Williams’ first major fashion endorsement, aside from a brief spell as an ambassador for Band of Outsiders for spring/summer 2012 Primp and prime: The Louis Vuitton campaign, certainly a far cry from her days as Jen Lindley on Dawson’s Creek, had some high-fashion help from hairstylist Sam McKnight and make-up artist by Stephane Marais Louis Vuitton’s latest: The actress models the French fashion house’s new fall collection in the campaign The Louis Vuitton campaign, certainly a far cry from her days as Jen Lindley on Dawson’s Creek, had some high-fashion help from hairstylist Sam McKnight and make-up artist by Stephane Marais. Best known for her roles in Brokeback Mountain and My Week With Marilyn, Ms Williams is currently filming Suite Francaise, based on the novel by Irene Nemirovsky, which follows a blossoming romance between a French villager and a German soldier during the early years of the German occupation in France. The actress discussed her role as Marilyn Monroe, revealing just how seriously she takes each character in the lead up to a film. image002.png Looking on: Louis Vuitton’s large creative team behind the shoot Fashion role: Best known for her roles in Brokeback Mountain and My Week With Marilyn, Ms Williams is adept at getting into character ‘I started working on Marilyn a year before we started filming,’ she said.

HOW TO: Spot a fake Louis Vuitton handbag

The pictorial results can be seen on Vuitton’s website. “I’ve always been a huge Louis Vuitton fan,” Scanlon told us. “The monogrammed Keepall is my favourite bag of all time. It’s just such an iconic brand, so when I was asked to showcase their Neverfull and LV pre-autumn/winter 2013-14 and Icons 2013 collection in my favourite spots in London, I rescheduled a couple of things! Seriously, what girl wouldn’t want to go gallivanting around town in their Louis Vuitton finery?” Scanlon chose a diverse array of destinations for the shoot – including a laundrette; her favourite restaurant, Les Trois Garcons; Columbia Road Flower Market; and Canonbury Park. The 28-year-old – who is represented by Liz Matthews, the same agency that catapulted Alexa Chung to international fame – first began her relationship with Vuitton over “coffee and cake”.

Vuitton’s Irish Charm: Meet Angela Scanlon

Angela Scanlon for Louis Vuitton

So we’ve rounded up a few tips from our friends over at thevivant.com on how to check if your new LV purchase is in fact the real deal. Ready for a lesson in Vuitton perfection? Here we go… TIP 1: Always remember that the O’s in Louis Vuitton should have a perfectly round shape many counterfeits use oval shaped O’s instead. TIP 2: Check that the Louis Vuitton bag you are considering buying actually exists.

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