Louis Vuitton tops global luxury brand list as Fendi and Coach crack top ten, brand study finds

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Picture: AFP Source: AFP LOUIS Vuitton, Hermes and Gucci were the top three global luxury brands of 2013, with Fendi and Coach entering the top 10 for the first time, a study said Wednesday. The 2013 BrandZ Top 100, a ranking of the most valuable global brands compiled by research firm MillwardBrown, found luxury firms struggling with the need to balance exclusivity with attracting new customers through use of social media. “On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated the tension between the exclusivity that protects brand desirability and the inclusivity needed to attract new customers,” it said. The survey said luxury brands had become more “accessible, collaborative and experimental”. After a modest purchase, for example, a firm might send a thank you note on Twitter while a couture fashion customer might receive an invitation to an exclusive show. Handbag firm Coach owed its position at number 10 on the list to its presence in China where it added 30 stores by the end of 2012, taking its total there to 69. The survey said it was among the firms making extensive use of social media and the Internet, “emailing over 1.2 billion messages to selected customers”. Models wear creations for Gucci women’s Fall-Winter 2013-14 collection, part of the Milan Fashion Week earlier this year. Gucci was named the third-most valuable global luxury brand, after Louis Vuitton and Hermes.

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The fashion house has tapped Irish broadcaster Angela Scanlon to front its just-released online campaign for the new Epi leather version of the Louis Vuitton Neverfull bag. The Neverfull, which originally debuted in 2007, now comes in a variety of brilliant shades, which means the flame-haired Scanlon was undoubtedly spoiled as she was asked to take the bags out for a spin around her top-choice East London haunts. Photo: Courtesy of Jamie Smith for Louis Vuitton “I’ve always been a huge Louis Vuitton fan,” Scanlon told us. “It’s just such an iconic brand, so when they asked me to showcase their Neverfull and LV pre-fall and Icons 2013 collections in my favorite spots in London, I rescheduled a couple of things! Seriously, what girl wouldn’t want to go gallivanting around town in her Louis Vuitton finery?” The style starwho jets back and forth between London and her native Dublinhit up local hangouts ranging from her pal’s flat and Canonbury Park to Les Trois Garcons antiques shop and even a laundromat. “I wanted to really showcase the places I actually hang out at, some of which are not very glam at all,” Scanlon explained. “I think that’s what I love about them! As for the laundrette, I go there to do what you generally do in a laundrette, but I always meet the most brilliant, random people.

Angela Scanlon bags top modelling shoot for Louis Vuitton

Meath-native Angela is one of the hottest trendsetters on the fashion scene; she has presented London Fashion Week for the past two years and graced the pages of Vogue and Elle. Angela says she is delighted Louis Vuitton chose her to showcase their redesigned bag — which was originally designed in 2007. “I’ve been perving on the Vuitton shows for years, I’d love to work with them more and I have a few projects coming up so who knows?” Angela is currently splitting her time between London and Dublin and is known for her unique look and alabaster skin. “My style is casual, mismatched and always with something inappropriate thrown in,” she says. Angela has presented slots on Off the Rails and The Movie Show. This autumn she will present documentary Oi Ginger!

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HOW TO: Spot a fake Louis Vuitton handbag

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Why Louis Vuitton’s Latest Muse Angela Scanlon Likes to Hang Out at Laundromats

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Obviously. So we’ve rounded up a few tips from our friends over at thevivant.com on how to check if your new LV purchase is in fact the real deal. Ready for a lesson in Vuitton perfection? Here we go… TIP 1: Always remember that the O’s in Louis Vuitton should have a perfectly round shape many counterfeits use oval shaped O’s instead. TIP 2: Check that the Louis Vuitton bag you are considering buying actually exists. Sounds obvious, but there have been examples of the Vernis being sold in black even though Louis Vuitton never made it in black. TIP 3: Louis Vuitton is extremely careful about the way that its monogram is placed, and it is usually completely symmetrical from side to side. TIP 4: Not all Louis Vuitton bags are made in France, so if your bag says ‘Made in USA’ don’t automatically assume it’s a fake. TIP 5: Some styles such as the Speedy have upside down LVs on the back-side of the bag the reason being that Louis Vuitton will use one continuous piece of leather that will wrap from the back to the front so one side will have an upside down logo.

Louis Vuitton loses lawsuit on “Hangover” handbag

The case stemmed from a scene in which the character Alan Garner, played by Zach Galifianakis, is shown in an airport with a bag that looks a Louis Vuitton bag, but which the French company said is made by Diophy, which makes products with a design similar to Louis Vuitton’s “toile” monogram. Louis Vuitton, part of LVMG Moet Hennessy Louis Vuitton SA, claimed it was harmed by the misrepresentation and the resulting confusion to customers. It also said it was harmed in particular by a statement by Garner to a friend, “Careful … that is a Louis Vuitton,” that became “an oft-repeated and hallmark quote from the movie.” The “Louis” is mispronounced as “Lewis.” Louis Vuitton sought financial damages and a halt to further trademark infringement. But U.S. District Judge Andrew Carter in Manhattan found that Warner Brothers, part of Time Warner Inc, should not be held liable. He said it was unlikely that many filmgoers would have noticed that the bag, which was on screen for less than 30 seconds, was a knock-off, or that they would have thought Louis Vuitton approved of Warner Brothers’ use of the Diophy bag. “The likelihood of confusion is at best minimal,” Carter wrote.

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