Louis Vuitton needs to regain its lost exclusivity

Michelle Williams is a Stunner in These New Louis Vuitton Ads

michelle-williams-louis-vuitton-072413-1-lead

Louis Vuitton dropped seven places in Campaign Asia-Pacifics Top 1000 Asian Brands rankings this year and likewise by 12 per cent in Millward Browns BrandZ study. The slip in popularity by what was once the worlds top luxury brand is due to the shifting preference of LVs leading consumer group the Chinese shopper. A recent study by Bain noted a shift away from logo-mania towards a preference for unique, high-quality and understated luxury. To address this, LV has decided not to launch stores in Chinas second- and third-tier cities so as to reduce accessibility and to push its higher-end products over more affordable canvas bags. Nevertheless, LVMH posted lower-than-expected sales growth in April due to falling demand in China and from Asian tourists. Although the group blamed Chinas slowing economic growth in its financial announcement, that did not stop rival Burberry from posting 16 per cent yoy growth in quarterly sales due to strong luxury demand in China. What can LV do to regain lost popularity?

Michelle Williams is striking as the new face of Louis Vuitton handbags

Justin’s forearms were corded with vascular effort as he carried a knapsack and his LV bag Contemplative mood: The 41-year-old cut a thoughtful figure as he walked alone in the city streets Slung over his shoulder was a knapsack and an army green jacket as his wrist displayed an expensive looking watch. The nephew of famed travel writer Paul Theroux looked to be embarking on a mini sojourn of his own as he was loaded down with his pricey baggage. But he is most likely staying put, as his preferred city of residence is New York and his fiancee Jennifer Aniston, 44, is also currently filming the this link comedy Squirrel To The Nuts with Owen Wilson and Cybil Shepherd in the world-renowned metropolis. Sports fan: The actor wore a New York Yankees cap as he strolled solo Theroux co-starred with his bride-to-be in Wanderlust just last year and has his own HBO pilot The Leftovers debuting sometime in 2014. The show is based on the book by Tom Perrotta and revolves around the Rapture as it follows a group of people who are left behind in the suburban community of Mapleton.

Quite the man bag! Justin Theroux totes a large Louis Vuitton duffel as he struts through the Big Apple in skinny jeans and motorcycle boots

Keeping fit: Justin Theroux carried a leather duffel bag as he showed off his muscular arms in New York, on Tuesday

Here are the first campaign images from the Oscar-nominated actress new gig as the face of Louis Vuitton. The ads, which will appear in September and October magazines, are for the brands new handbags, the W and the Capucines. Michelle Williams was selected by Louis Vuitton for her independent spirit with which she has forged her path through Hollywood defined by her outstanding talent, her passion for craft, and her choice of daring and challenging roles, the French fashion house said in a statement. [via PEOPLE] [Courtesy Louis Vuitton] Williams, 32, is no stranger to Louis Vuitton. In February 2012, Williams donned a burnt orange LV gown for the 84th Academy Awards. (While she was a winner on the red carpet, the My Week With Marilyn starlost the Best Actress Oscar to the one and only Meryl Streep ). [Courtesy Getty Images] Williams, who was most recently seen in Oz the Great and Powerful as Glinda the Good Witch, is currently filming the World War II movie Suite francaise with Kristin Scott Thomas.

The ad, which has a very punk couture vibe, aims to promote LVs new bags: the W and Capucines. The photographs, shot by Peter Lindbergh, show a completely different side of the big screen starlet, as she dons a black mani and a shoulder-clad dress from the Fall 2013 Collection. We love that shes rocking this edgy look since we didnt get to see Michelle embracing her inner-punk at the 2013 Met Ball. The Oscar-nominated actress looks confident and beautiful as she poses on a gold-detailed trunk with the new French designer goods. We love this look so much that we think Michelle should adopt it as her new signature style! Its one of the few celebrity-featured campaigns where we forgot shes an actress, and instead thought she was a model. Were pleasantly surprised with everything weve seen so far and cant wait to see the rest come September! Hollywoodlifers, what do YOU think?

Michelle Williams smoulders in edgy fashion shoot

You may not be running out to score a pair of Louis Vuittons, but after a glimpse of Alexa showing off their styling potential, you may just want to shop something similar. We’ve already done the legwork just click through for a closer look at her sweet footwear, then shop a pair for yourself. Whats Your Reaction? 0 0 0 0 0 0 When you have a favorite style or treasured item in your closet, there’s nothing wrong with giving it the attention it deserves by wearing it all the time. As a testament to this, we’ve spotted Alexa Chung Louis Vuitton Outlet making use of one very chic pair of Louis Vuitton heels.

Alexa Chung Wearing Louis Vuitton Heels 2011

Alexa Chung Wearing Louis Vuitton Heels 2011

With bleach blond hair and bold red lips, the look is edgy and nearly gothic, but strikingly beautiful. By Rheana Murray / NEW YORK DAILY NEWS Wednesday, July 24, 2013, 4:04 PM Michelle Williams makes Louis Vuittons W bag look even better. Related Stories Fashions Night Out goes on the shelf after concernsabout chaos and wrong crowds With porcelain skin and dark red lips, Michelle Williams made her debut as the fierce new face of Louis Vuitton. The actress will show off two of the luxury brand’s latest handbags the W and the Capucines in striking ads for the fashion house’s fall/winter 2013-14 campaign. Williams, 32, follows in the footsteps of A-listers like Madonna, Scarlett Johansson and Gisele Bundchen, who have all worked with the brand.

Michelle Williams Takes An Edgy Turn For Louis Vuitton Campaign

Royal Baby Debuted At St. Mary’s Hospital — See All The Pics

Michelle has a good relationship with Louis Vuitton. For the 2012 Oscars, where she was up for the Best Actress award, she wowed in a vibrant gown by the Italian fashion house. With a ruched bustline and peplum detailing, the burnt orange number had a distinct prom vibe and ensured that Michelle stood out from the crowd. Michelle is recently single after splitting from her partner of one year Jason Siegel. Jason was Michelle’s most serious boyfriend since the death of her former fiance Heath Ledger in 2008. In other fashion news, Christy Turlington, 44, has made a reutrn to modelling with a sultry advert for Calvin Klein. The former supermodel is the new face and body of the luxury brand’s underwear range, showing off the incredible body that made her famous in a series of black and white ads. Michelle wearing Louis Vuitton to the Oscars in 2012 The mother-of-two looks nowhere near her 44 years as she poses for the sizzling shots, photographed by Mario Sorrenti. Christy has a longstanding relationship with Calvin Klein. She made her catwalk debut for the designer in 1987 runway show before shooting an iconic campaign for him with Irving Pen in 1988.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s