Louis Vuitton brings bags of class to Tel Aviv
So is Louis Vuitton’s updated version of the Neverfull handbag. An iconic shape among the LV collection, the previously monogrammed tote is now available in a range of brightly dyed Epi leather textures, with statement red, fuchsia pink and tangerine (or Piment as they call it) leading the pack. Spacious and chic, the longstanding bag shape offers flexibility when it comes to dressing up or down, while those new hues are set to steal hearts the bag world over. What do you think? Loving the new Louis Vuitton?
And, increasingly important considerating the global market in which Louis Vuitton operates, is the climatic chamber, which looks like an industrial oven. When I visited it was set to 95 per cent humidity and 50C heat to see how a shoe would fare in Hong Kong. The same shoe will have to withstand -20C in northern China, or the super-hot and dry conditions of Dubai (although how much time the average Dubai LV woman spends outside an air-conditioned environment is negligible). No detail is too fine or too invisible to be worth bothering with, and it is hard to take in that this is the one place that all of Louis Vuitton’s shoes, to be shipped everywhere from Tokyo to Sao Paulo, are made. The production line seems too slow and exacting for a product that is produced in high volume. And those volumes are growing steadily.
Walking Tall: Inside Louis Vuitton’s shoe factory
One example of this is the iconic Speedy bag in blue. Displayed in the Icon Room, directly to the left when one enters the store, its part of the pre-fall collection designed by Michael Kors. Dipped in sequins, its a fresh take on the Speedy, which was created in the 30s and was the first handbag sold by Louis Vuitton. Louis Vuitton is combining history and legacy, while adjusting to modern life and fashion, Dobkin said. Its combining two worlds. Legacy is important to the company, as shown by their prominent display of travel luggage in the very front of the store. When Louis Vuitton first started the company in 1854, the only items he made were square trunks, which differed from the average, round boxes that people traveled with in that time period. In this way, Dobkin said, he revolutionized travel for his time. The elongated shape meant that people could pack more, and would therefore travel more often. The Ramat Aviv store features one of the first travel trunks made by Louis Vuitton, a gift from the Paris Museum. Shown with lights and a plaque, it stands next to the modern travel bags that the store offers for sale.